Exploring the world of digital marketing is a bit like stepping off the edge of a cliff and spiraling into an unknown realm of endless possibilities. It can be very exciting! It can also be very confusing and even a little scary at times. Thus, we receive a lot of questions. In an attempt to light your digital marketing exploration, we've answered a lot of those questions here.

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What is SEO?

SEO stands for Search Engine Optimization. Many (if not most) companies are investing large portions of their marketing budgets toward SEO to ensure they are found online. There is a range of SEO tactics but all serve the same basic purpose: to increase organic traffic to a website and boost organic rankings on search engine result pages (SERPS).

Why does SEO matter?

Companies with poor SEO aren't likely showing up in search results. This means potential customers aren't finding them online. It's a huge lost opportunity and can even be detrimental to businesses.

How is SEO copywriting different than other copywriting?

SEO Copywriters don't simply produce beautifully-written copy (though ours certainly do so) and they do more than create quality content free from grammatical errors (we've also got that covered). SEO Copywriters differ in their abilities to create compelling content that is optimized for search. Before the writing phase comes exploration. SEO Writers research a targeted audience's online behaviors and exactly what they are searching for online. They use this knowledge to determine what to write about and how to write it in a way that ensures it is found by the specified target audience. This includes writing styles, utilization of keywords and phrases, and other tactics relevant to the various types of copy.

How long does it take to rank?

Investing in SEO may feel like taking a gigantic leap into an unknown abyss but rest assured, it is a highly effective means of getting discovered and generating business. That said, it does take time. Typically, results will be seen somewhere between 3 to 6 months but the actual length of time it will take for your company to rank will depend on a range of factors, including your current SERP standing, campaign aggressiveness, and the particular mix of tactics being used.

Do you provide web design services?

While the nature of our work often requires us to dabble in coding and designing, we do not offer in-house web design. We can, however, connect you with trusted designers to fulfill your needs.

Which social media networks provide the best value?

It's important to note, not every social platform provides results for every company. Twitter might drive a ton of qualified leads for one brand while another brand struggles to keep a single follower. During the discovery phase, we will learn a lot about your company, your target market, your competition, and the digital landscape of the industry you operate in. Should you choose to employ FreeLantz for social media marketing, you will be delivered a social media strategy with the top platforms specific to your company and the ways in which you will best reach your audience on those platforms.

What's the difference between content marketing and inbound marketing?

Content marketing and inbound marketing are often used interchangeably and you may even run across several marketers that will tell you they are synonyms. We won't say they are absolutely wrong but they have certainly been misguided. Inbound marketing combines several marketing tactics with the goal of driving leads. Content marketing is one of those tactics. For most companies employing an inbound marketing, content marketing is the primary driver. In non-marketing terms: if inbound were a life form, content marketing would be the blood pumping through its veins.