Content marketing

Content marketing is a highly effective search engine marketing technique that provides incredible ROI. It relies on providing valuable or entertaining content to audiences and spawning trust in a brand early in the buyer's journey. Content marketing drives qualified traffic to a website without being pushy and wasting valuable marketing dollars on uninterested audiences.

What you can expect:
  • Full-scale content marketing strategy development, implementation, and management
  • Current digital content audit and optimization
  • Content creation including e-books, videos, educational series', infographics, memes, gifs, online events, and more.
  • Content effectiveness monitoring and split testing
  • Lead generation tools
  • Landing page development, including gated content and forms
  • Content roadmaps
  • Tie-ins with e-mail marketing and lead scoring strategies
  • Tie-ins with social media  and event marketing strategies
  • Detailed reporting, analytics, and reassessment
  • Keyword research including target audiences search intent
  • Content calendar development enhanced with audience engagement strategies
  • SEO Writing of individual posts and backend optimization
  • Content promotion techniques including boosted content

Email Marketing

One of the most effective digital marketing tactics for customer retention, audience engagement, and online sales is email marketing. We'll develop targeted email campaigns tailored to your objectives and audience to help you drive leads through the funnel.

What you can expect:
  • Strategy development and software implementation
  • Professionally designed drip campaigns, newsletters, and promotional emails with copy tailored to your audience
  • List growth, email capture forms, gated content
  • Detailed reporting including opens, bounces, content hot spots, and click-through
  • Lead scoring and personalized, action-based campaigns
  • Automated email marketing

On-Site Keywording

On-site Keywording is essential for communicating to search engines what your website is about. Finding the appropriate keywords to target and optimizing site copy is essential to ranking well in search engine results pages like Google and Bing.

What you can expect:
  • Thorough keyword research to ensure you are targeting search terms and phrases that are highly searched but have relatively low competition
  • Website audit to determine terms your site is currently ranking for and pinpoint new opportunities
  • Metadata production and enhancements
  • Optimization of tags, headings, titles, descriptions, images, URLs, ALT text, and additional site content

Social media marketing

Your desired audience is as unique as your business and they don't all flock to the same social media platforms or behave uniformly on them. All users, however, are more likely to purchase from a brand they are following on social media. Social Media Marketing is a very powerful tool that helps brands reach and engage with their audiences.

What you can expect:
  • Full-scale strategy development based on unique aspects of your business and behaviors of your desired audience
  • Profile and page set-up and optimization
  • Short-form content production
  • Audience engagement strategies and comment monitoring
  • Long-form content production and storytelling
  • Deep targeting and boosted posts to increase content reach
  • Continuous monitoring of company profiles and market trends
  • Detailed reporting, analytics, and action-based recommendations

Affiliate and partnership marketing

Affiliate and partner marketing are great ways to extend your reach and market to new audiences. Your partners, clients, and fans will become your best salespeople with an extremely low cost per acquisition of referral traffic.

What you can expect:
  • Strategy development and implementation
  • Media kit development
  • Software and automated payout set-up
  • Ghostwriting and guest posting on behalf of your brand as features for others
  • Affiliate and partner outreach and recruitment
  • Promotion and coupon code creation
  • Banner ad creation, swipe copy development, and an array of other promotional tools
  • Reporting, analytics, and system improvements

PPC, PPM, and Retargeting

Nearly two-thirds of internet users click on online ads. While SEO and Content Marketing are the primary methods we recommend to drive traffic, paid ads do provide tremendous ROI as well. Paid advertising can work in accordance with your other Search Engine Marketing strategies to boost your efforts.

What you can expect:
  • In-depth keyword research and recommendations
  • Ad creative including conversion copywriting, imagery, and/or video
  • Landing page development and optimization
  • Split testing of all ad elements to determine best possible return on your investment
  • Meticulous audience targeting including similar audiences, competitor audiences, detailed segmentation, and other strategic audience development techniques
  • Tracking, analytics, and reporting

How can we help you succeed?

The combination of Digital Marketing and SEO Writing services required to increase your online visibility is unique to your company. We'll help you develop a strategy that works!